Project Overview
DealPoint saw a clear gap in how traditional promotions were failing to drive meaningful in-store engagement. Most campaigns were either too generic or mistimed; missing the opportunity to influence customers when it mattered most. To transform how merchants reach their audiences, DealPoint partnered with Athenaworks to develop a location-based offers engine powered by geofencing.
The goal was ambitious: allow merchants to create geographically bound offers that would automatically trigger when a customer entered a store’s vicinity—driving foot traffic, increasing redemptions, and personalizing customer experiences in real time.
Industry
B2B SaaS
Tech Stack
Team
Composition
Client Background
DealPoint is a platform built to help local businesses thrive by making customer engagement smarter, simpler, and more targeted. With a mission rooted in community, DealPoint empowers merchants to launch localized campaigns and deliver hyper-relevant promotions using real-time location data. By combining intuitive design with deep analytics, the platform enables businesses to build stronger loyalty while optimizing every customer interaction.
The Challenge
Before our engagement, DealPoint’s platform lacked the precision tools needed to connect promotions to physical presence. Existing systems were unable to:
There were also technical hurdles. The system needed to process latitude and longitude data with high accuracy, remain compliant with mobile platform privacy rules, and sync location logic seamlessly across backend and mobile environments.
To meet DealPoint’s goals, Athenaworks engineered a geofencing solution embedded in a cross-platform application stack:
Our team adopted an API-first architecture, enabling scalable, reusable services for offer targeting. Geofences were dynamically created using lat/long data and radii—letting merchants define boundaries for each store. When a user’s device entered one of these zones, the app triggered a relevant offer in real time.
The project was delivered in two phases. The first focused on geofencing, mobile offer delivery, and real-time notifications. The second added loyalty programs, reporting features, and AI-assisted content tools—laying the groundwork for a robust customer engagement ecosystem.
