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16+ Countries | 32+ Locations

Ríjuice
CMS & eCommerce Solution with Shopify

 Project Overview 

Ríjuice, a premium cold-pressed juice brand in the health and wellness industry, sought to elevate its online presence.

Their goal was to create a visually compelling and user-friendly eCommerce platform that not only highlighted their artisanal juices but also streamlined purchasing for both individual and subscription-based customers.

Athenaworks was engaged to deliver a Shopify-based solution that aligned with Ríjuice’s commitment to health and sustainability.

 Key Technologies & Tools 

  • Platform: Shopify
  • Frameworks: Liquid, HTML5, CSS3, JavaScript.
  • Integrations:
    – Recharge Subscriptions: Liquid, HTML5, CSS3, JavaScript.
    – Klaviyo: Email marketing and customer engagement.
    – Google Analytics & Facebook Pixel: Performance tracking and retargeting.
    – Shopify Payments & PayPal: Secure payment processing.

 The Solution 

Athenaworks approached these challenges with a focus on innovation and user-centric design:

  1. Custom Shopify Theme: Designed a vibrant, visually engaging theme aligned with Ríjuice’s branding.

  2. Subscription Optimization: Integrated Recharge to streamline recurring order processes.
  3. Enhanced Engagement Tools: Integrated Klaviyo for targeted email campaigns and analytics tools to track key metrics.
  4. Interactive Features: Developed a “Build Your Own Juice Box” tool, allowing customers to personalize their orders, boosting engagement and satisfaction.

  5. Promotional Capabilities: Built a custom landing page for limited-time offers and subscription plans, enhancing marketing flexibility.g strict compliance. Instead, it relies on de-identified MRNs to ensure privacy.

Results and Impact

The new platform delivered significant business value:

    • Sales Growth: Online sales increased by 25% within two months post-launch.

    • Boosted Subscriptions: Subscription orders rose by 40%, driven by the intuitive recurring order process.

    • Improved Engagement: A 20% reduction in bounce rate, attributed to faster load times and enhanced navigation.

    • Customer Loyalty: Enhanced retention through personalized features like the juice box builder and improved subscription management.

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Case Study: Ríjuice – CMS & eCommerce Solution with Shopify
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