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MindTRX

Mobile Application Development & Admin Portal Solution

 Project Overview 

MINDTRX set out to revolutionize the way individuals engage with personal development by accessing their other than conscious mind. Designed as a cutting-edge mobile application, the platform provides users with science-backed audio tools to foster growth, relaxation, and self-improvement. Whether focusing on abundance, health, relationships, or overall well-being, MINDTRX offers a seamless and immersive experience to guide users on their transformational journey.

To achieve this vision, the app was built with the following core objectives:

  • Intuitive and Engaging Mobile Experience – Ensuring a smooth and user-friendly interface on both Android and iOS, making content easily accessible to users of all backgrounds.

  • Premium Content Access via Subscription – Implementing a robust subscription-based model, powered by Stripe, to offer secure and hassle-free payments.

  • Frictionless In-App Purchases – Seamlessly integrating with Google Play and Apple App Store subscriptions to maximize accessibility, streamline transactions, and enhance user retention.

  • Immediate Impact for Users – Delivering a powerful experience where listeners can achieve a noticeable sense of relaxation and confidence boost after just one session.

 Challenges & Pain Points 

Business Constraints

One of the biggest challenges was the migration of the MINDTRX app to a new App Store and Play Store account while preserving its established user base and ongoing subscriptions. This transition was intricate due to several critical factors:

  • Existing User Base & Active Subscriptions– A simple re-upload under a new account wasn’t an option, as it would have forced users to repurchase or resubscribe, leading to frustration and churn.
  • App Store & Play Store Policy Compliance: Apple and Google enforce strict policies regarding app transfers between developer accounts, particularly for apps with in-app subscriptions.
  • Avoiding Business Disruptions – With revenue directly tied to in-app subscriptions, even a minor disruption in service could have led to significant revenue loss and customer complaints.

Technical Constraints

The business challenges directly translated into complex technical hurdles that needed to be addressed:s:

  • User Migration Without Data Loss – Ensuring that all existing users were migrated without requiring them to re-register was critical. This meant preserving user history, preferences, and subscription status across different app store accounts.

  • DRM-Protected Content Access – Since MINDTRX’s audio content was DRM-protected (Axinom DRM), authentication had to remain intact after the migration to prevent any playback issues for users.

  • User Authentication & Login Issues – Transitioning the app meant handling potential login issues for users with stored session data or cached credentials.

 The Solution 

 

The CanWill Athenaworks team tackled MINDTRX’s challenges with a structured strategy centered on deep requirement analysis, technical expertise, and seamless collaboration. By prioritizing scalability, customization, and performance, the team ensured a smooth transition and long-term success for the platform.

By maintaining meticulous documentation and adhering to best practices for third-party integrations—including Stripe, Branch.io, OneSignal, Smartlook, Facebook SDK, and Google Ads—the team ensured data integrity, security, and scalability.

The team designed a SaaS-ready architecture that supported future growth, enabling each client to personalize branding, colors, fonts, and content dynamically. The admin portal, built with Django, provided the MINDTRX team with full control over content, subscriptions, and user engagement metrics. Advanced performance optimization strategies, such as AWS Auto Scaling, Redis caching, and database query tuning, ensured high responsiveness even during peak usage periods.

Technology Stack

The technology stack was carefully chosen to balance performance, security, and scalability:

  • Frontend: React Native with Redux, Redux Saga, and Hooks for an interactive and responsive UI.
  • Backend: Python and Node.js, supported by AWS Aurora PostgreSQL for reliable data storage.
  • Infrastructure: AWS Lambda and ECS/Fargate for efficient process execution, AWS CloudFront for content delivery, and S3 for secure data storage.
  • Authentication & Notifications: AWS Cognito for login and Firebase for real-time chat and push notifications.

Seamless Integration with Key Services

  • Stripe
  • Branch.io
  • Braze & OneSignal

The result? A fully secured digital asset strategy that preserved MINDTRX’s brand value, enhanced user trust, and enabled safe content monetization at scale.

Transforming MINDTRX into a Scalable SaaS Platform

The team spearheaded MINDTRX’s evolution from a single-tenant mobile app to a multi-tenant SaaS platform, allowing the company to expand its business model and onboard new enterprise clients. This transformation required:

  • Backend Architecture Modifications → Ensuring data isolation, compliance, and flexible role-based access control for multiple organizations.
  • Frontend Customization Capabilities → Enabling dynamic branding, subscription models, and user experiences tailored per client.
  • AWS Infrastructure Enhancements → Supporting effortless scalability to accommodate growing demand without service interruptions.
  • Stripe Billing Adjustments → Implementing multi-client pricing structures for seamless revenue management.

This strategic shift enabled MINDTRX to launch MyHolosync on the App Store and Google Play, marking its first successful SaaS offering and opening doors to new B2B opportunities.

Performance Optimization for a Seamless User Experience

  • Faster Load Times & Seamless Performance

  • Scalability Without Downtime

  • Reliable Platform for Business Growth

Ensuring a Smooth Onboarding Experience

To deliver a seamless and engaging onboarding process, we implemented comprehensive testing and usability improvements before launch:

  • Comprehensive Testing in Dev & Test Environments
  • Performance & Load Testing
  • User Testing & Early Feedback

Empowering the MINDTRX Team with a Robust Backend Web Portal

The backend web portal, built using Django Admin Panel, provided the MINDTRX team with comprehensive tools for content, subscription, and user management, reducing operational dependencies on developers.

Content Management & Control

  • Episode & Program Organization – Allowed admins to create, edit, and categorize content.
  • Pre-Publish Content Review – Provided a preview feature to review content before publishing.


Subscription & User Management

  • Subscription Syncing – Tracked user subscriptions across Android, iOS, and Stripe.
  • User Profile Access – Allowed admins to view subscription status and user history.


Operational Efficiency & Scalability

  • App Configuration Management – Enabled admins to update app data without requiring development changes.
  • Multi-Admin Access – Allowed multiple team members to manage the app, improving operational oversight.

By implementing this centralized web portal, we empowered the MINDTRX team with efficient tools to manage their platform independently, enhancing operational efficiency and scalability.

Outcomes & Impact

The final MINDTRX platform successfully aligned with the company’s original vision while incorporating enhanced flexibility for future scalability, particularly through its transition into a SaaS model.

  • Faithful Implementation with Added Scalability

    MINDTRX’s app pages were developed exactly as envisioned in the original Figma designs, ensuring a seamless and consistent UI/UX experience. Additionally, the SaaS iteration introduced dynamic branding capabilities, allowing businesses to customize their app’s colors, fonts, and content through an admin panel. This flexibility enables seamless updates, including logo changes across the platform, without requiring code modifications.
    The addition of these SaaS features made the platform more adaptable, allowing multiple clients to leverage MINDTRX with their unique branding while maintaining a high-quality user experience.

  • Measurable Growth & Engagement Improvements

    Since its launch, MINDTRX has experienced notable growth in user adoption, engagement, and revenue. Strategic enhancements streamlined the onboarding process, improving conversion rates.
    Integrating Branch.io tracking to measure acquisition and conversion success. These efforts resulted in increased signups, better user retention, and optimized ad performance for revenue growth.

  • Long-Term Business Benefits

    Beyond immediate improvements, the new solution provides MINDTRX with a scalable, cost-efficient foundation for future expansion. The multi-tenant SaaS infrastructure enables rapid onboarding of new clients with minimal backend modifications, significantly reducing development efforts. Optimized AWS services, including auto-scaling and caching, ensure the platform remains cost-efficient while supporting a growing user base.
    Customization remains a key driver of business growth, with the white-labeling capabilities making the platform attractive to diverse business clients. By transitioning to a subscription-based SaaS model, MINDTRX is now positioned for long-term scalability and recurring revenue expansion.
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